How Covert Filming Uncovered a Multi-Million Pound Timeshare Scam

Authorities have called it as one of the largest scams of its nature in the Britain.

Altogether 14 people have been sentenced for their part in a multi-million pound scheme to swindle in excess of 3,500 timeshare owners.

The affected individuals were keen to exit age-old holiday ownership agreements and tried to find support.

Most were in the age range of 60 and 80. In excess of 500 of them lost over £10,000, and a single victim transferred over £80,000.

Those victimized were exposed to high-pressure presentations extending for six hours. They were financially worse off, holding useless fake "credits" and remained locked into expensive vacation property deals they could no longer use.

The Company Central to the Scam

The company at the core of the fraud was Sell My Timeshare (SMT). They accepted clients' cash to finance the owners' luxurious standard of living of prestigious schooling, luxury homes and private jets.

The man at the helm of the firm, the company director, was given a seven and a half year jail time in January for fraudulent conspiracy.

In the latest development, his spouse Nicola was one of the final three to hear their sentences.

She received a 24-month deferred imprisonment at the London court after admitting financial crime.

This has been a long time coming and represents a huge win for the individuals who testified, the law enforcement and the Crown.

How the Probe Was Initiated

I first heard about SMT came in the summer of 2016. The role involved in the investigations unit of a media outlet, producing documentary programmes.

A colleague noted that his mum had assumed the use of a holiday property in a European resort and, after decades of vacations, had commenced searching to terminate the deal.

It is important to recall how widespread vacation properties had become with British holidaymakers in the last decades of the 20th century.

Timeshares permitted individuals to use the equivalent unit each season, or exchange their vacation periods with other owners who had units in other resorts. Roughly 600,000 vacation seekers seized that option.

The initial boom was accompanied by a numerous reports about unscrupulous sellers mis-selling properties. They were regularly featured on consumer shows.

The common timeshare contract tied investors in for many years.

By 2016, those owners who had used their guaranteed place in the resort for decades were advancing in years, and a significant number were hoping to wave goodbye to their timeshares.

A number had health issues and found it difficult to access their properties. Others just felt they'd achieved their goals from them. And some had deceased, in frequent situations passing on their family members to assume the agreements - along with their regular contributions and upkeep costs.

The Covert Probe Develops

It was at this point the family member had found herself. She browsed the internet for options and discovered SMT, a firm whose online presence promised to release her from her deal.

However, having submitted funds and booked a meeting with them, her loved ones had doubts.

Further research uncovered many victims saying they had submitted funds and got nothing out of it. Actually, they had lost money. A lot of it.

The investigative unit began investigating what was going on. It quickly became clear that there were questionable operators operating in the timeshare resale sector.

One lawyer had many grievance cases waiting to sue SMT.

Reporters contacted clients who had dealt with the organization and they collectively described identical situations. They assumed the business would purchase their timeshare off them but when they attended a meeting (for which they made an advance payment) they were told there was no re-sale value.

In place of that, they were persuaded - indeed coerced - to spend more money purchasing "the firm's incentive scheme", linked to the outfit's parent company, Monster Travel.

What exactly these were was rather ambiguous. They seemed similar to a form of credit, offering cheaper vacations and services and retail offers.

And they were apparently "transferable with fellow investors, some time down the line.

Investing money immediately would result in an long-term benefit that would cover the company's charges and allow the property owner with a gain, released finally from their pesky contract.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Scam'

Based on these descriptions were true, this was a massive scam.

It's what is called a "misleading sales."

Someone - here SMT - "baits" the customer by advertising a defined offering but then to say that's not available, pushing the customer towards an alternative, lesser option.

Such practices are unlawful. Possessing all the testimony we had assembled, we argued to covertly record one of the organization's sessions.

This takes time, effort, and clear arguments for why this is the exclusive approach to gather the information necessary to confirm deceptive practices.

Once authorized, our small team arranged a meeting with one of the company's representatives in the location.

Posing as a ordinary individual aiming to assist his parent free from her timeshare contract|holiday ownership agreement

Jennifer Quinn
Jennifer Quinn

Maritime analyst with over a decade of experience in port logistics and sustainable shipping practices.